Categories
Tourism

Which analyse the external environment.

Assignment One:
You are a middle management analyst within your organization. The organisation is within the
Hospitality, Events, Aviation and Tourism (HEAT) industries. You have been commissioned by the
CEO to evaluate the strategic environment in which they operate. They are looking for you to
provide a fresh view of the current internal and external situation with a view to influencing any future
strategic direction. You should use your analysis to generate conclusions and evaluate what your
findings mean for the organization. You are required to submit this in the form of a report that can
be circulated to the Senior Management Team. To achieve this, you will need to undertake the
following:
• Select a company and conduct research through accessing a range of sources
which includes information produced by the company and external academic or professional
evaluations. You are advised to check you can access sufficient information on your company
before finalising your choice.
• Identify, select and use a strategic management tool or range of strategic management
tools to help you assess the internal and external environment in which the company
operates.
• Use your analysis and research to generate conclusions that will help advise
the CEO on the best strategic way forward for the company.
4
• Produce a document that presents this information in a concise and
professional way.
Evidence from your research should be critically appraised to inform a line of argument. In turn this
will enable critical evaluation of your research findings to enhance the recommendations and
conclusions made.  The report should be proofread to enhance clarity and coherence, whilst
ensuring grammar, presentation and structure are of a professional standard.
Your report must be formatted using standard professional report conventions. This should include
numbered headings. You may also add additional levels of headings to the ones outlined below. It
should be written in a clear, concise and direct professional style. You should use Aerial font size
12. Paragraphs should be left- or fully justified and use 1.5 or double spacing. Sources should be
formatted according to the Harvard style of referencing. You should adopt the following structure for
your document:
• Title or cover page*
• Executive summary*
• Contents page*
• Introduction
• Assessment of the internal environment
• Assessment of the external environment
• Conclusions and evaluation
• References*
• Appendices (if required) *
*These do not contribute towards the word count
Assessment Criteria
Your work will be assessed against the following criteria:
• Assessment of the internal environment – 25%
The extent to which the document shows a strong critical application and understanding of tools
which analyse the internal environment.
• Assessment of the external environment – 25%
The extent to which the document shows a strong critical application and understanding of tools
which analyse the external environment.
• Conclusions and evaluation – 30%
The ability to use evidence to generate logical conclusions.
• Research and references – 10%
The quality and evaluation of the sources used and ability to reference using the Harvard style.
• Writing and presentation – 10%
Demonstration of effective professional writing and word processing skills

Categories
Tourism

What are the problems and issues with the events staged here?part b) suggestions for more effective use…key questions to address in this part of the report

Officially it’s a report in terms of classification thing, but actually it’s called a site appraisal.An appraisal of how the Trafalgar Square in London is used as a venue for events, which includes two essential elements:
Part A) How is this space used as a venue at present?Key questions to address in this part of the report
What events are staged here, for what reasons?
How is the space transformed into a venue?
What are the advantages of the space as a venue for events?
What are the problems and issues with the events staged here?Part B) Suggestions for more effective use…Key questions to address in this part of the report
How could the space be better utilised as a venue?
What permanent changes could be made to allow the space to better accommodate events?
What events could be staged here that currently aren’t?
How could events be staged differently to maximise +ve outcomes & minimise -ve ones?Your report should be based around visual elements – making use of annotated maps, photographs and other graphic material.It should be a report with lots of visuals, images. Include diagrams. Please use CadMapper website for the map design.
Do a report without writing any conventional paragraphs.
Can do an entirely visual report that still has 1500 words of text embedded within the maps and diagrams.
But it can also be visual-text, visual-text.
Make it more visual document.The main thrust of the report should be a visual response.
If you address the brief of the assignment then it doesn’t really matter how you approach it.
At least 1500 words that doesn’t include the reference list but it includes everything else.I am gonna add an example in files of how site appraisal should look like.Books to use for the referencing:
Brown, G. (2020) Eventscapes: Transforming Place, Space and Experiences. Routledge.Ivers, B. C. (2018). Staging Urban Landscapes: The Activation and Curation of Flexible Public Spaces. Birkhäuser.Richards, G. and Palmer, R. (2010) Eventful Cities. Oxford: Butterworth-Heinemann.Richards, G. (2017). Eventful Cities: Strategies for Event-Based Urban Development. In The SAGE Handbook of New Urban Studies.Smith, A. (2016). Events in the City: Using Public Spaces as Event Venues. Abingdon: Routledge.Antchak, V., Ziakas, V. and Getz, D. (2019) Event Portfolio Management: Theory and methods for event management and tourism. Goodfellow.Cudny, W. (2016). Festivalisation of Urban Space: Factors, Processes and Effects. Springer.Delgado, M (2016). Celebrating Urban Community Life. Fairs, Festivals, Parades and Community Practice. London: Toronto University Press.Ehrenreich, B. (2008) Dancing in the Streets: a History of Collective Joy. London: Granta.Foley, M. McGillivray, D. and McPherson, G. (2012). Event Policy: From Theory to Strategy. Abingdon: Routledge.Getz, D. (2018) Event Impact Assessment: Theory and methods for event management and tourism. Goodfellow.
Newbold, C., Maughan, C., Jordan, J., & Bianchini, F. (2015). Focus on Festivals: Contemporary European Case Studies and Perspectives. Oxford: Goodfellow Publishers.Smith, A. (2012). Events and Urban Regeneration. The Strategic Use of Events to Revitalise Cities. Abingdon: Routledge.Ziakas, V. (2014). Event Portfolio Planning and Management: a Holistic Approach. Abingdon: Routledge.Johnson, A. J., & Glover, T. D. (2013). Understanding urban public space in a leisure context. Leisure Sciences, 35(2), 190-197.Quinn, B., Columbo, A., Lindström, K., McGillivray, D., & Smith, A. (2020). Festivals, public space and cultural inclusion: public policy insights. Journal of Sustainable Tourism, 29 (11/12), 1-18.Richards, G. (2015). Events in the network society: The role of pulsar and iterative events. Event Management, 19(4), 553-566.