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Marketing : Digital Marketing

What personal goals do you have for your marketing career?

STEP 1 – Review Materials
Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly.
STEP 2 – Engage the Discussion Board
Discussion Prompts:
What is marketing success for your case study company? Explain what “marketing success” looks like for your brand. Share your business goals and marketing goals with your classmates. Explain how your influencer outreach or brand ambassador program supports the goals and delivers values to your target audiences.
What is marketing success for your career? Explain what “marketing success” looks like for your career over the next few years. What personal goals do you have for your marketing career? How will you know you have achieved your personal goals?
Initial Post Instructions
Your initial post…
Must be posted by Wednesday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Wednesday as stated above.
Must fully answer the prompts provided in the previous section.
Must incorporate quality research through podcast and online references. Quality research means that your thoughts, ideas, and opinions are backed by credible sources and offer further information on the topic at hand.
Must be substantiative in nature with at least two paragraphs in length consisting of at least eight substantiative, complete sentences per paragraph.
Must contain at least three (3) reliable online references. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.

Categories
Marketing : Digital Marketing

Must fully answer the prompts provided in the previous section.

Discussion Prompts
Where is your target audience active online? Based on your research from Week 1, explain the sites and social networks your target audience frequents. Reflect on the personas you created for target audiences earlier in this course. Explain their mobile usage, either based on actual customer data (if you have access) or general data available for your audience demographics.
How will you ensure the influencers or brand ambassadors you select are active on the same online platforms as your target audiences? What steps can you take in your influencer or ambassador selection process to ensure there is alignment?
How will you use the insights to improve your marketing? Explain how you will use those target audience insights to improve influencer outreach, brand ambassador relations, and general marketing communications.
Initial Post Instructions
Your initial post…
Must be posted by Wednesday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Wednesday as stated above.
Must fully answer the prompts provided in the previous section.
Must incorporate quality research through podcast and online references. Quality research means that your thoughts, ideas, and opinions are backed by credible sources and offer further information on the topic at hand.
Must be substantiative in nature with at least two paragraphs in length consisting of at least eight substantiative, complete sentences per paragraph.
Must contain at least three (3) reliable online references. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.

Categories
Marketing : Digital Marketing

Please intersperse these references within your post and put the link behind the word or phrase to which it refers.

MarketingProfs offers podcast resources for digital marketers! The podcasts range from features to case studies to in-depth interviews and more. The folks interested in the podcasts also range from authors, CMOs, CEOs, bloggers and other marketing professionals from all types of organizations.
STEP 1 – Choose an Episode
Choose an episode that you feel is related to New Media Marketing, listen to the interview, then answer the questions below for this week’s discussion.
STEP 2 – Listen to the Episode
Listen to an episode in the MarketingProfs podcast library at http://www.marketingprofs.com/podcasts.
STEP 3 – Participate in the Discussion Board
Prompts for your Initial Post
First, explain which episode you chose, and why. How is this topic related to New Media Marketing? How is the topic of particular interest to you for your business/case study?
Next, explain how you could use the insights and tips discussed in the podcast to improve your marketing.
Ensure you use the R4 method in both of your reply posts.
Your initial post…
Must be posted by Wednesday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Wednesday as stated above.
Must fully answer the prompts provided in the previous section.
Must incorporate quality research through podcast and online references. Quality research means that your thoughts, ideas, and opinions are backed by credible sources and offer further information on the topic at hand.
Must be substantiative in nature with at least two paragraphs in length consisting of at least eight substantiative, complete sentences per paragraph.
Must contain at least three (3) reliable online references. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.
Response Posts Instructions
Post a minimum of two (2) peer response replies. Each peer response…
Must be posted by Sunday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Sunday as stated above.
Must address the thoughts and ideas presented by your peers or your instructor and build upon ideas by presenting more information.
Use the R4 Method
Must be substantiative in nature with at least one paragraph long consisting of at least eight substantiative, complete sentences.
Must contain at least one (1) reliable online reference. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.

Categories
Marketing : Digital Marketing

Initial post instructions

Every brand finds itself on the receiving end of a negative comment at some point. Smart businesses view these difficult moments as opportunities to turn the situation around and achieve a positive outcome. If you can address the negative post in a way that satisfies the commenter, they may delete the negative comment or even become an advocate for your brand.
STEP 1 – Find an Example
Find an example of a negative online mention for your brand (or a different brand, if none is available for your own). Screenshot the negative comment or copy the text of the comment to share in your discussion post.
STEP 2 – Read and Research
Read the following articles on why (and how) brands should respond to negative comments online.
How to deal with negative comments on social media by Hubspot
5 Steps for Dealing with Social Media Negativity by Buffer
A brand’s guide to dealing with negative comments online by Flagship Social
STEP 3 – Engage the Discussion Board
Discussion Prompts:
Provide an example of a negative social media comment from your company or a competitor, include the Tweet, Blog post, Facebook comment etc.
How would you respond? What exactly would you say to a disheartened customer?
How quickly would you respond? At what point will you try to move the conversation offline, and how?
Will you delete the original comment or let it stand? Why? If you elect to delete it, will you post anything to explain your decision on the site where the post was made, or communicate directly with the commenter? Explain your choice.
Initial Post Instructions
Your initial post…
Must be posted by Wednesday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Wednesday as stated above.
Must fully answer the prompts provided in the previous section.
Must incorporate quality research through podcast and online references. Quality research means that your thoughts, ideas, and opinions are backed by credible sources and offer further information on the topic at hand.
Must be substantiative in nature with at least two paragraphs in length consisting of at least eight substantiative, complete sentences per paragraph.
Must contain at least three (3) reliable online references. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.

Categories
Marketing : Digital Marketing

As you know the digital marketing industry is growing and changing everyday.

As you know the digital marketing industry is growing and changing everyday. There is so much to keep track of that it can be overwhelming. That said; I have provided a slide presentation and a few articles to assist you in creating your own Personal Knowledge Management (PKM) system. https://cultivatedmanagement.com/personal-knowledge-management-system/ https://www.linkedin.com/pulse/how-build-personal-knowledge-management-system-pkm-rob-lambert/ Read the following articles for ideas for creating your PKM. While some of the tools mentioned are not the most current, the strategy is still applicable. Development: How to Stay on Top of the Latest Marketing Trends (2012) http://mashable.com/2012/01/18/marketing-lifelong-learning/ The art of staying up to date (2012) http://www.smashingmagazine.com/2012/08/09/productivity-staying-up-to-date/ Create a Word document describing your Personal Knowledge Management system including any tools you desire. Explain how you will ensure your personal growth in the digital space by searching, retrieving, storing, aggregating or sharing knowledge.

Categories
Marketing : Digital Marketing

Reflect on your understanding of the concepts presented in class as they relate to the learning objectives for the course.

Mastery Journal and Course Objective Reflection The purposes of this assignment are to: Update an ongoing Mastery Journal to document your progress toward your personal development and leadership (PDL) goals. Reflect on your understanding of the concepts presented in class as they relate to the learning objectives for the course. Archive relevant assignments and other information from the course to use as resources and references for the Digital Marketing Plan (DMP) final project for the program. Assignment Instructions This assignment consists of two parts, each worth 50% of the total numeric grade. Part One – Reflection This component simply requires you to reflect on what you learned in the course. It is not intended as a summary of the course content, but rather as an honest reflection of your own experience (i.e., how did the course enhance your personal knowledge of the subject?) Publish a new post related to your original Mastery: PDL timeline goal on the personal journal website you created for your Full Sail courses. Note: Students enrolled in the Digital Marketing Certificate program will need to create a personal journal using Spark, WordPress or Tumblr for purposes of completing this assignment. Find step-by-step instructions for creating a Tumblr account at:http://www.wikihow.com/Create-a-Tumblr-Account. For this post, you want to consider how this course in your masters program met your original objective, what you learned from the program content, and how you will apply it professionally. Even though the parameters are broad, the key is to write a post that clearly communicates your personal reflections on your learning journey. The content of the journal entry should be meaningful and substantive (between 250-400 words), relevant, professional (free of grammar/spelling/punctuation errors), timely and authoritative. Refer to the Course Objectives listed below and add one entry for each objective on your personal journal post related to your Mastery. Please include each objective, the name of the assignment you created to meet that objective and key learnings from that assignment. Remember to cite any outside sources in your reflection using proper APA formatting.
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Categories
Marketing : Digital Marketing

Provide a brief explanation on why you selected these particular measurements.

Select two digital marketing strategies, e.g. email marketing, social media marketing, etc., and identify four (4) measurements that you would like to capture and analyze for each strategy. Provide a brief explanation on why you selected these particular measurements. Your initial post is due by Wednesday, 11:59 p.m., and your reply posts are due by Sunday, 11:59 p.m. A minimum of two replies to other students’ posts with constructive feedback or insight are required to earn a grade of 100.
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Categories
Marketing : Digital Marketing

This document will not be graded electronically.

Select from one of the topics below and write a 1-2 page paper discussing the subject matter as it relates to digital/online marketing and the impact it might have on your company. No PDF’s please. Please adhere to APA standards. This document will NOT be graded electronically. I am no longer using Turnitin.com. All papers will be hand graded by me. Federal Trade Commission (FTC) Federal Communications Commission (FCC) Net Neutrality Privacy Issues Augmented Reality Big Data Internet of Things Mobile Marketing Best Practices